From this panel, you will learn:

• How to utilize marketing to earn the trust of potential customers
• Where to begin with marketing when your time and financial resources are limited
• How to grow your business by blogging, and how to know if it’s worthwhile for your business. 
• What is Digital Marketing and how you can incorporate eblasts in to your strategy.
• A better understanding of what PR is, how it’s evolved,  and how it can help your business.
• Why PR should be included in a business’s overall marketing plan.
• Easy PR initiatives that you can implement today.
• The importance of telling your story and being a subject matter expert in your field.
• What every business owner should know about SEO, and why their content strategy matters 

Meet the Panelists

Kim McKeeman founded McKeeman Communications 25 years ago with a single passion: To help businesses solve problems, and more importantly--to help them succeed. Because Kim is incessantly curious and loves new challenges, she works with her leadership team daily to continue to evolve their agency. McKeeman Communications is a PR, Marketing and Communications firm specializing in media relations and training; social media management; crisis management, and  brand reputation. Some of her Clients: McDonald’s, Golden Corral, Showmars, Hissho Sushi and Messer Construction. Kim divides her time between offices in Raleigh, Charlotte and Nashville, TN. She has a BA in Journalism, and holds a certification in Crisis Communications from the Institute of Crisis Management (ICM).

Dani Roberts

Dani graduated from Syracuse University in 2009 with a degree in Broadcast Journalism. After spending a couple years as an On-Air Sports Reporter, she took her writing experience to a small digital marketing agency, Mountain Media, in Upstate New York. It was here that she received her training in SEO, and all things digital. In 2013, she relocated to Raleigh to take a position with a larger firm, TriMark Digital. As Director of Client Strategy, she works on SEO, project management, video production, and multi-channel digital lead-generation strategy. Dani leads TriMark’s Regional & Local division, working with a team of account managers to oversee the strategy, and ensure the success and growth of TriMark’s small business accounts. She lives in Garner with her husband Brent, 2 y/o son Brody, Chocolate lab mutt Alex, and her cat Rox.

Jenn Wright is a Customer Intelligence Specialist at SAS where she helps companies leverage predictive marketing analytics to turn customer experience insights into successful marketing campaigns. Previously, Jenn was a Senior Technical SEO Associate at Go Fish Digital where she was nominated for a U.S. Search Award for Best Use of Search in Ecommerce. Jenn is passionate about data analytics, the future of technology, supporting local businesses, yoga and mindfulness, and empowering women. A North Carolina native, Jenn lives in Raleigh with her partner Keith, her stepson Brenden, and their dog Tucker.